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Rewriting the social playbook: Brand strategy in the age of authenticity

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Inside the ‘Oh, Hi!’ social campaign. 

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Movies provide fans with lifelong escapism and community that brands can leverage long after the box office closes.

Grab your popcorn: How movie fandom impacts buying behavior

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

With federal privacy laws stuck, states push forward—what does this mean for advertisers?

The 20-year-old company is increasingly owning TV time even as it pushes into short-form video, creating new costs and opportunities for those who rely on it to distribute their content. 

YouTube’s cross-platform takeover is putting pressure on creators 

Fifteen years ago, it wasn’t viable to have one women’s professional soccer league in the US, but thanks to increased media and brand investment, two are thriving.

Women’s soccer, after years of being sidelined, is finally in the big leagues

Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last? 

How Instagram built (and potentially restricted) the link-in-bio industry

That’s almost as much as the WNBA, which is in its 28th season, according to SponsorUnited.

NWSL teams hit $75 million in sponsorship revenue in a dozen seasons: report

In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.

How Netflix blew up the TV industry—and shaped a new one

The studio, once lampooned online for cringey output, is laying the groundwork for more ambitious projects.

Dhar Mann Studios is just one creator outpost coming for Hollywood

Hunter Ellenbarger’s boutique agency Star Quality led the charge on some of the indie film’s most resonant social assets.

 Inside the lowbrow/highbrow approach powering the ‘Oh, Hi!’ social campaign

Illustration: Morning Brew, Photos: Adidas, Adobe Stock, Oasis

Brands like Spotify, Adidas, and Amazon are getting involved in the Oasis tour—even though “anything could happen at any time,” one marketer said.

Inside the reunion tour marketing machine

The commission may change a rule that stops entities from owning TV stations that can reach more than 39% of the national audience.

How the FCC’s potential overhaul of a 20-year-old rule could affect TV advertising

The beverage brand’s strange humor and social fanbase has dozens of brand marketers vying to partner up, its SVP of marketing said. 

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Inside the reunion tour marketing machine

How the FCC’s potential overhaul of a 20-year-old rule could affect TV advertising

Dhar Mann Studios is just one creator outpost coming for Hollywood

NWSL teams hit $75 million in sponsorship revenue in a dozen seasons: report

Quarter century project: Marketing over the last 25 years

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

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